Life’s too short to drink boring beer and our Hoppy Variety Pack is anything but boring.” “We’re always looking for ways to ‘stop and smell the hops,’ and we think our drinkers should be too. “The multi-sensory element on our Hoppy Variety Pack is a reminder to drinkers that while Dogfish Head takes making beer seriously, we don’t take ourselves too seriously,” says Sam Calagione, Dogfish Head brewer and founder. Recently, one craft brewer turned to its packaging for that elevation.ĭogfish Head Craft Brewery, a division of Boston-based The Boston Beer Co., introduced its new Hoppy Variety Pack, a 12-pack of 12-ounce cans that features four hop-forward beers, including its new Blue Hen Pilsner, and offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box. Bud Light has always been known for being disruptive and fun, and our seasonal variety packs continue that trend in a new way.” Dogfish Head Hoppy Variety Packīrewers constantly are looking to elevate the beer drinking experience. “The ‘Loudest Flavors Ever’ are providing fans with unique offerings that then introduce them to many of the brand’s core offerings. “Bud Light Seltzer’s seasonal packs are bringing new fans into the Bud Light family,” a Bud Light spokesperson says. “Similar to the Bud Light family, the Bud Light Seltzer Fall Flannel pack flavors are easy-drinking and perfect for any occasion.” “Bud Light looked to popular seasonal fall flavors that benefited from a hard seltzer twist and appeal to the autumn season,” says a Bud Light spokesperson. Bud Light Seltzer Apple Crisp delivers the flavor of apple pie with all the refreshment of a seltzer.Bud Light Seltzer Maple Pear pairs maple syrup and pear flavors.Bud Light Seltzer Toasted Marshmallow combines sweet marshmallow with a hint of chocolate flavor.Bud Light Seltzer Pumpkin Spice features pumpkin, cinnamon, nutmeg and vanilla flavors.The Fall Flannel variety pack featured three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time from last year’s Ugly Sweater pack: Louis-based Anheuser-Busch, introduced its new limited-edition Bud Light Seltzer Fall Flannel variety pack. Leading up to the fall season, Bud Light Seltzer, a brand of St. Whether it be seasonality, sensory or sustainability, this year’s honorees spotlight the importance packaging plays in product development.īud Light Seltzer Fall Flannel Variety Pack With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers. Much like how the sports broadcasting network is adjusting its approach to reach new audiences, beverage-makers are taking that proactive approach with their packaging. “Peyton and Eli will bring a different approach, delving into conversation about broader, big-picture topics while also honing in on the game, much like fans do when watching with their family and friends.” “Offering multiple Monday Night Football viewing options for the next three seasons continues our innovation efforts and provides additional value for our fans,” said Jimmy Pitaro, chairman of ESPN and Sports Content, in a statement this July. Nothing for it but to seek the pumpkin by tasting.With ESPN’s “Monday Night Football with Peyton & Eli,” more commonly known as “Manning Cast,” the network is looking to engage with TV viewers on whole other level. This was a real failure of my cynical imagination, and I'm ashamed. It smells exactly like our old friend Apple Crisp, now with more clove and no apple! And also no pumpkin! In retrospect, I had a subconscious belief that this would be the best flavor. Third: Pumpkin Spice Bud Light Pumpkin Spice Seltzer Courtesy Heather Martin Between the fickle fruit flavor and 10-foot-tall, bulletproof maple punch, it is … un pearable. (You know what, let's pour the rest of them in a glass.) I often find that blunts other flavors for me - happily, in this case, because it cuts the alkaline quite a bit. It's much sweeter than the Apple Crisp, because it and the remaining varieties contain stevia. It's like eating a Canadian flag leaf-first. Onward.Īs a pear-tolerant real maple enthusiast, I expect to be disappointed and am gratified. Anyone who has tried unaccompanied vanilla extract knows that aroma doesn't equal flavor, though. It's still fruit peel, but floral rather than fake, and the maple smells good-naturedly sticky. Second: Maple Pear Bud Light Maple Pear Seltzer Courtesy Heather Martin ![]() Suggested pairing: On the rocks, with whole-grain crackers and sharp cheddar, it's almost drinkable.
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